Social Media Video Content Marketing Strategy
Good social media content is entertaining, inspiring, and experimental and uses creative tools like text, music, camera effects, or filters. It should also be consistent, on-trend, and provide value to the audience.
The Big Ladder has a proven track record with producing video content that the algorithms love. Our content in 2024 saw our clients receive an unprecedented 4 million views across all platforms including Instagram, Tik Tok and Facebook
The first few seconds of a Reel are instrumental in determining whether a viewer will keep watching or swipe away to something new. To keep your audience hooked your Reel needs to get to the point as quickly as possible and open withsomething concise, interesting, or even just visually appealing.
Try to make it immediately obvious what your Instagram Reel is about to keep your target audience engaged. The Big Ladders dynamic drone filming techniques coupled with conventional ground gimbal camera and FPV technology blended with snappy editing to extend those vital retention times (how long a viewer stays) on your social media stats.
Our reels are designed to be entertaining, inspiring, and experimental, and usecreative tools like text, music and camera effects.They are also consistent, on-trend, and provide value to the audience promoting your business to a wider audience. Crucially a reel should not feel like an advert.
What Makes a Good Social Reel?
The first few seconds of a Reel are instrumental in determining whether a viewer will keep watching or swipe away to something new. To keep your audience hooked your Reel needs to get to the point as quickly as possible and open with something concise, interesting, or even just visually appealing. Try to make it immediately obvious what your Instagram Reel is about to keep your target audience engaged.
The Big Ladders dynamic drone filming techniques coupled with conventional ground gimbal camera and FPV technology blended with snappy editing to extend those vital retention times (how long a viewer stays) on your social media stats.
Our reels are designed to be entertaining, inspiring, and experimental, and use creative tools like text, music and camera effects. They are also consistent, on-trend, and provide value to the audience promoting your business to a wider audience. Crucially a reel should not feel like an advert.
Examples of Social Media Video Content Strategy in Action
Hyde Park Winter Wonderland
Platform: Facebook
Views
Comments
Likes
Reading Festival 2024
Platform: Tik Tok and Instagram
Views
Likes
Comments
Boomtown Festival
Platform: Instagram
Views
Likes
Comments
Ecohaus Windows and Doors
Ecohaus Windows and Doors
“Having seen Chris’s impressive work in the local community over the years, I knew he would be the right person for the job in commissioning a drone videographer for ecoHaus Windows & Doors to help elevate our social media content and showcase our incredible home projects.
Chris is a pleasure to work with; approachable, adaptable and always ready for a challenge. The results have been brilliant. He’s been quick to understand my briefs and offers valuable expert recommendations, helping to evolve our video content. Whether we are out on a building site, or touring stunning finished homes, Chris seamlessly adapts and the finished results are excellent. I have no hesitation in recommending Chris; his media work and content speaks volumes.”
C ontact Chris Gorman to discuss your social media video content strategy for your business
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Frequently Asked Questions about our Social Media Video Content Marketing Services
Do you offer social media management
What areas do you cover:
Do you provide editing services
I am interested in learning more about creating better Content for Social media
Yes, we would be able to offer tailored one on one tutoring services to help you create better targeted content on Social Media. Please contact us for further information.